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Marketing Automation Comparison Tool

Compare the top six marketing automation platforms

Create a personalised comparison report of the top marketing automation systems, based entirely on your individual needs!

Download your Marketing Automation Comparison Tool

With the marketing automation comparison tool, you can:

  • Compare six of the top marketing automation platforms, including Act-On, Infusionsoft, HubSpot, Marketo, Pardot and SharpSpring.
  • Create a personalised comparison report based on the features you need and on your expected usage.
  • Calculate your likely annual costs, including license fees, onboarding costs and additional subscription fees.
  • Compare the platforms in pounds, dollars or euros.
  • Read first-hand customer reviews of each platform.

What is your expected usage?

Enter the number of marketing and sales users, as well as those that require full administrative access.


Next, add in the number of contacts you need to manage, as well as the number you expect to add in the coming year.

This is important, remember, not all marketing automation platforms are created equal, and therefore, the cost will change depending on the numbers you enter here. 

How it works

What do you need?

Tick the features you want!


For example, would you like to connect your Google AdWords account so you can track the number of leads you are getting? 


Some of these features cost extra, depending on the platform.

The results

You will be told what your initial upfront costs is, your annual subscription cost, plus any additional costs.


You will also get insight into whether your subscription will be an annual or monthly contract. 


You can calculate your final costs in either pounds, dollars or euros.

Price isn’t everything. 


We have also included some product reviews and Trust Radius scores, to further help with your decision making process.

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